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I was at The Standard in London having a coffee with my old friend Callum, and we were discussing my upcoming trip to Copenhagen. The conversation, as it often does, veered into clothing, and I mentioned my affection for Mfpen , the brand started in by Sigurd Bank. Callum fired off an email introduction to Sig, and we made plans to get together. Scandinavian design is often thought of as a stoic take on minimalist simplicity. But it also has elements of functionality, timelessness, and qualityβaspects that can be traced throughout the region's rich history of architecture and furniture design.
It is distinct, but sometimes I wish it had just a little bit more flavor. Thankfully, Mfpen does just that. Mfpen pronounced em-eff-pen is having a moment right now, and for good reason. The clothes, made in Italy from deadstock fabrics, feel elegantly relaxed. As we mercifully move past the logo-heavy streetwear and sneaker boom into something a little more classic, Mfpen offers something sophisticated without being fussy.
Bank is a character. He says what he means and has a sense of humor. The clothes are cool because most of his interests lie outside of fashion. He is a guy you want to hang out with.
I looked up, and Sig leaned out of a window, pointing me to the entrance. An assistant brought me a coffee in a mug with her own face on it. The vibe is familial, and everyone seems happy and down to chat. Afterward, we caught up about the charm of Copenhagen when the sun is shining , running a business, and not giving a shit.
