One day, a long-time user of the Lioness vibrator contacted the company to ask if they could diagnose her broken vibrator. The team began to wonder if the two were connected, and as a result the woman, an athlete, decided to take a break from her sport and start physical therapy.
Lioness has since presented the findings at a medical convention; a case study of how traumatic brain injuries can have a correlation to orgasms. Lee and Lioness, the sex tech company she co-founded with Liz Klinger and James Wang, are at the forefront of this research, collecting findings through technology which allows people to see real-time data β in the form of rising and falling waves on a graph β of their orgasms.
Vaginal contractions are visualised as spikes or a circle that contracts and expands, so you can learn how your body responds to different speeds, motions, and outside circumstances β you can tag masturbation sessions with external factors like alcohol, drugs, stress, sleep, mood and caffeine.
The aim is to help users learn more about their bodies and give them a better grasp of their orgasms β what makes them tick. Earlier this year, for example, Lioness research was published in The Journal of Sexual Medicine in a study by Charles University in Prague which identified three patterns of orgasm. Here we talk to Lee about why the company was founded, creative ways users have been interpreting their orgasm data, and her engaging and educational TikTok presence.
I really enjoyed your TikTok about how sex toys are all purple. A lot of sex toy shops will say that purple and pinks are their best-selling products. I have my own theory on that. You only see purple vibrators so people associate vibrators with purple, so you buy purple vibrators.
