Peerapong came out to say that the situation of the real-estate sector has continued to see improvement and it was time for the firm to start to look at launching new projects. He came out to say that as many as 15 new condominium projects are set to be launched later this year.
ORI, he said would look at launching new projects which are located next to the electric train line and near to the office places, educational institutions, communities with high purchasing power in Bangkok.
He added that the aim was to develop concepts to fully meet the lifestyles of Gen Y and Gen Z in the new era. Together with continuing to organize marketing activities for consumers in the ready-to-move-in condominium projects, such as the campaign to close the boiling deal. Another project β Brixton, a condominium brand that penetrates an affordable niche market, from the integration of selling points that appeal to consumers, such as the pet lover condo concept, duo space room with a ceiling height of 4.
ORI, he said was able to sell out the 2 new projects that were launched in within the first half of the year. Reflecting the strong success of these projects, that are catering to Gen Y and Gen Z people, therefore the firm was considering an extension of success as well as luxury brands such as Park Origin Thonglor. Peerapong says that during Q4 of , real estate business will return to a high season status that similar to the pre-Covid period, the best in many years.
For the market overview, there will be many new projects launches during this period and has continued marketing because purchasing power has greatly recovered. In a situation where every company has launched a lot of projects. Key Success Factor of the last curve of this year are the chosen to penetrate the appropriate segment, price, and location. It has also a unit of recurring income business such as hotels, services, apartments and retail, while its service business such as real estate management business, buying agent business, selling, renting, real estate and real estate consulting business, all help in generating revenue for the firm.
