The focus of his work is on the emotional communication of knowledge whether in a scientific documentary, current sports reporting, or a motivating corporate film. Since , the beginning of the short video age, he has been creating and producing snack content for numerous brands, organizations, and companies, including Coca-Cola, Porsche, German Doctors, Vaillant, Volksbank Raiffeisenbank and many others. Over the last ten years Franz-Josef has published numerous blog articles on topics like storytelling, short videos, smartphone videography, content production and so on, and has taught as a guest lecturer at the Jung von Matt Academy and the CBS International Business School.
For nearly 30 years Peter Beck has been working in the department of film, storytelling and digital content creating. Sophie Bell's career journey has been marked by a deep-seated passion for storytelling and a commitment to authenticity. Beginning her career in journalism and documentary filmmaking, Sophie honed her skills in uncovering compelling narratives and shedding light on social issues and human experiences with sensitivity and depth.
As the media landscape evolved, Sophie recognised the potential of branded content and commercial advertising as powerful platforms for storytelling. Embracing this shift, she integrated her expertise into the world of marketing, firstly producing work for the World Economic Forum and moving on to create captivating campaigns for renowned clients such as Google, Nokia, Brand USA, Hyundai, Wiley, and the National Trust.
In , Sophie embarked on a new chapter in her career by joining creative agency Toast as managing director. Here, she brings her unique perspective to the table, leading the team in crafting innovative and bold solutions for clients who seek to go beyond the conventional boundaries of marketing. With her deep understanding of both commercial imperatives and the art of storytelling, Sophie is dedicated to delivering work that resonates with audiences, driving meaningful connections between brands and consumers.
Leveraging Toast's strong heritage in TV commercial advertising, Sophie is excited to further enhance the agency's creative offerings and continue pushing the boundaries of storytelling in the ever-evolving media landscape. Viviane Blumenschein is an internationally acclaimed documentary and commercial filmmaker currently based in Berlin. Transitioning to filmmaking, Viviane started her journey by collaborating with a diverse array of international commercial and feature film directors as an assistant director, gaining invaluable experience along the way.
