The ads for the Norwegian-based website RichMeetBeautiful have been branded as promoting prostitution in Belgium. Source: Universitat. Leading causes of death in Australia revealed. Saudi Arabia to allow women to drive in historic decision. Share this with family and friends. Population of Australia. Economy of Greece. Politics of United States. The Norwegian-based website 'RichMeetBeautiful' has faced accusations in Belgium of promoting prostitution, following a publicity campaign that involved lorries with huge billboards parading past universities in Brussels.
The billboards carried a picture of a woman's chest barely hidden by a red bra, with the slogan "Hey students! Improve your lifestyle, go out with a 'sugar daddy'. The lorries were parked on Monday outside the Brussels Free University ULB , one of the country's top universities, for the start of the new term.
According to RichMeetBeautiful's Norwegian chief Sigurd Vedal, 10 other such lorries would be rolled out across Belgium in coming weeks "mainly near universities". The regional government of Wallonia-Brussels, which includes the Belgian capital, said that it would make a legal complaint for the "incitement of debauchery and prostitution" against the website.
A sugar daddy is a wealthy, middle-aged man who spends freely on a young woman in return for her companionship or intimacy, according to Dictionary. The mayor of Brussels, Philippe Close, said he would ask police to ban the lorries. ULB had lodged a complaint with an advertising ethics watchdog, which had also received several other complaints, said Sandrine Sepul, the head of the watchdog.
A student group, the Union of Students of the French community, said it was a "completely immoral campaign". Brussels City Mayor Philippe Close said he would ask police to ban the lorries.
